National mobility company Essential Aids has enlisted the help of Ruth Rose, an 83 year-old ageism and transgender activist, to front their latest campaign, Forever Fabulous.
Alex Wrenn, managing director of Essentialaids.com says: ‘Our mobility products enhance independence, enabling people to retain their individuality.
Ruth is a fantastic example of someone who despite having had two hip replacements and a knee replacement, is living life to the full, campaigning for issues that are close to her heart.’
Ruth explains what motivated her to assist essentialaids.com with their campaign: ‘""Living on my own after each of three joint operations in my mid seventies, I made full use of the right mobility equipment to speed my recovery and return to an unrestricted active life. Now well into in my eighties, nothing holds me back from my daily swims in the sea, my sailing, my cycling, my walking and my travelling. I am proud to have been chosen by Essential Aids to represent what a great and exciting life older people can enjoy.""
Essential Aids’ Forever Fabulous campaign highlights the fact that seniors and those with mobility issues are still able to achieve their goals, aspirations and ambitions.
When she was 79, Ruth Rose became the oldest person in the UK to transition to being female after a life-time of wanting to live as a woman.
Alex Wrenn says: ‘We hope that our mobility aids allow the people who use them to feel they can still achieve their potential and be Forever Fabulous.’
For further information, high resolution images and others in the series with or without Forever Fabulous and Essential Aids branding, please email press@essentialaids.com.
Images in this series are copyright © 2016 Essential Aids Ltd. All Rights Reserved.
Images in this series are copyright © 2016 Essential Aids Ltd. All Rights Reserved.
Images in this series are copyright © 2016 Essential Aids Ltd. All Rights Reserved.
Images in this series are copyright © 2016 Essential Aids Ltd. All Rights Reserved.
