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Privacy Policy

Essential Aids treats the protection of privacy and customer data with care and in accordance with the law. The data we store allows us to deliver the best possible service to our customers and enables the efficient fulfilment of orders you place with us.

How do we collect data from you?

Data may be collected by the following means:

When you place an order; you create an account with us; you make an email enquiry to us; request marketing correspondence from us; subscribe to our newsletter; contact us with feedback or enter a competition or survey.

The data collected when you place an order is primarily used for its fulfilment to enable us to complete our obligation to the contract between you the buyer and Essential Aids ( Limited, the seller.

What type of information is collected?

Data that may be collected: name, address, email address and phone number. We will also collect information about items you have bought or considered buying.

How is your data used?

The data is used primarily to ensure safe delivery of your order and provide means of communication for that process.

If you have consented, it may later be used for marketing purposes.

We ensure that any future marketing is related to your initial purchase or enqury.

Many of our customers have a condition or injury. We have duty of care to ensure that you are selecting the most suitable disability aid.

For example, if purchasing a wheelchair, we need to ensure that you have a suitable wheelchair ramp.

We may track the behaviour of customers visiting our website in order to measure its usage and to aid strategic commercial development.

Technical data about the device on which you are viewing our website is used to allow us to deliver content from our website so it is most appropriate to the physical device on which it is being viewed.

With whom is your data shared?

We only send marketing emails if you have requested them and if you should receive one in error, every email has a prominent link enabling recipients to opt-out of receiving further emails.

In order to complete transactions, some of your data is shared with Sagepay, who handle financial transactions through their secure servers.

For marketing purposes but not those of third parties, with your consent when you sign up to our newsletter or request a catalogue, your data may be shared with Dotmailer Ltd for email marketing and for physical catalogue marketing, PSL Print Ltd.

Data may also be held on our own website servers, hosted by Memset Ltd and email servers, hosted by Fasthosts Ltd. Tracking of website usage is done through Google Analytics.

Access to your data

You can access the information we have about you at any time, either by signing into the website, or by contacting us and requesting the information.

We will make any changes, including its deletion if required, immediately on request. The data will be held securely, in line with the law and will not be shared with third parties without asking consent, aside from those mentioned above.

You are welcome to call us on 01273 719 889 or email us at if you have any queries.


We are committed to keeping your information secure. In order to prevent unauthorised access or disclosure, we have in place suitable physical, electronic and managerial procedures to safeguard and secure the information we collect online. These include https encryption, firewalls and regular software platform updates.

You have a responsibility to keep your username and password safe. Should you be concerned about the safety of this information, please email us at


Cookies are small pieces of software transferred to your device’s hard drive which enables systems to recognise your internet browser.

These are used by most websites to provide the smoothest user experience.

Cookies used by our website:

COOKIE name COOKIE Description
CART The association with your shopping cart.
CATEGORY_INFO Stores the category info on the page, that allows to display pages more quickly.
COMPARE The items that you have in the Compare Products list.
CURRENCY Your preferred currency
CUSTOMER An encrypted version of your customer id with the store.
CUSTOMER_AUTH An indicator if you are currently logged into the store.
CUSTOMER_INFO An encrypted version of the customer group you belong to.
CUSTOMER_SEGMENT_IDS Stores the Customer Segment ID
EXTERNAL_NO_CACHE A flag, which indicates whether caching is disabled or not.
FRONTEND You sesssion ID on the server.
GUEST-VIEW Allows guests to edit their orders.
LAST_CATEGORY The last category you visited.
LAST_PRODUCT The most recent product you have viewed.
NEWMESSAGE Indicates whether a new message has been received.
NO_CACHE Indicates whether it is allowed to use cache.
PERSISTENT_SHOPPING_CART A link to information about your cart and viewing history if you have asked the site.
POLL The ID of any polls you have recently voted in.
POLLN Information on what polls you have voted on.
RECENTLYCOMPARED The items that you have recently compared.
STF Information on products you have emailed to friends.
STORE The store view or language you have selected.
USER_ALLOWED_SAVE_COOKIE Indicates whether a customer allowed to use cookies.
VIEWED_PRODUCT_IDS The products that you have recently viewed.
WISHLIST An encrypted list of products added to your Wishlist.
WISHLIST_CNT The number of items in your Wishlist.

This policy is in accordance with the Data Protection Act 1998 and the General Data Protection Regulation (GDPR) 2018. Any questions should be sent by email to or by post to Essential Aids ( Limited, 52 The Droveway, Hove BN3 6PP.

© 2024 Essential Aids ( Limited. Registered in the UK, Company No 05294779.